A/B Testing
About A/B Testing
A/B Testing tools help websites with A/B testing, multivariate experiments, and conversion optimization. There are 54 A/B Testing technologies tracked in our database, used across 127,093 website deployments.
Technologies
54
Total Detections
127,093
#1 Technology
Complianz
1
ComplianzCookie compliance, WordPress plugins
49,328 companies2Trident AB
29,854 companies3VWOAnalytics
9,877 companies4ContentsquareAnalytics
5,418 companies5OptimizelyPersonalization
4,301 companies6Zoho PageSensePersonalization
3,862 companies7Google Optimize
3,815 companies8OneSignalMarketing automation
3,140 companies9IntellimizePersonalization
2,117 companies10Convert
1,987 companies11EtrackerAnalytics
1,454 companies12Adobe TargetPersonalization
1,437 companies13Shoplift
1,068 companies14Freshworks CRMCRM, Marketing automation
996 companies15AB Tasty
814 companies16GrowthBook
695 companies17Kameleoon
568 companies18AutopilotMarketing automation, Email
506 companies19NostoPersonalization
487 companies20DecibelAnalytics
450 companies21Varify
434 companies22ConvertFlowAnalytics
430 companies23PtenginePersonalization, Analytics
421 companies24RoistatAnalytics
386 companies25Optibase
385 companies26MonetatePersonalization
376 companies27Omniconvert
354 companies28Dynamic YieldPersonalization
316 companies29Nelio Testing
299 companies30YottaaTag managers, Performance
261 companies31ABLyft
226 companies32TalkableLoyalty & rewards, Referral marketing
187 companies33Bloomreach DiscoverySearch engines
145 companies34Intelligems
124 companies35KartePersonalization
91 companies36Split Hero
89 companies37SiteSpect
84 companies38PostieMarketing automation
63 companies39TrboPersonalization
61 companies40InstapagePage builders, Analytics
40 companies41FrosmoMarketing automation
23 companies42SplitFeature management
23 companies43UserZoomAnalytics
22 companies44Kibo PersonalizationPersonalization
18 companies45Dexter
14 companies46Oracle MaxymiserPersonalization
12 companies47BrightInfoMarketing automation
9 companies48Estore Compare
9 companies49LeanplumMarketing automation
4 companies50Juo
4 companies51RankScience
3 companies52Leaflet platformShopify apps
2 companies53Bunting
2 companies54Bringie
2 companiesFrequently Asked Questions
What is the most popular A/B Testing tool?+
Complianz is the most popular A/B Testing tool with 49,328 companies using it.
How many A/B Testing tools exist?+
We track 54 A/B Testing technologies in our database.
What companies use A/B Testing tools?+
A/B Testing tools are used across 127,093 website deployments by companies in every major industry.
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Browse DatasetsData last updated: July 2026