Customer data platform
About Customer data platform
Customer data platform tools help websites with unified customer data and audience management. There are 57 Customer data platform technologies tracked in our database, used across 28,360 website deployments.
Technologies
57
Total Detections
28,360
#1 Technology
Segment
1
Segment
9,407 companies2Adobe Experience Platform Identity Service
5,648 companies3TealiumTag managers
3,114 companies4Rudderstack
1,843 companies5Insider
759 companies6SirdataCookie compliance, Segmentation
729 companies7BlueConic
490 companies8Skeepers
490 companies9mParticle
465 companies10EmarsysMarketing automation
457 companies11Treasure Data
455 companies12Exponea
379 companies13SALESmanagoMarketing automation
372 companies14ListrakMarketing automation
365 companies15OrttoMarketing automation
356 companies16PriceSpider
333 companies17OmedaSegmentation
284 companies18Salesforce Audience StudioSegmentation
247 companies19Segmetrics
236 companies20Lytics
226 companies21Fullpath
184 companies22Spotler Activate
169 companies23OmetriaMarketing automation
166 companies24eSputnikMarketing automation
165 companies25SegmentifySearch engines, Personalization
107 companies26Merge
92 companies27Tail
85 companies28Wootric
80 companies29Sitecore Engagement Cloud
75 companies30ChurnZero
66 companies31UserpilotUser onboarding
66 companies32Lexer
57 companies33Gravito
46 companies34Able CDP
40 companies35Custobar
40 companies36Fueled
39 companies37Optimove
36 companies38Simon
31 companies39Netcore CloudMarketing automation
26 companies40Bread & Butter
20 companies41Aptania
14 companies42Asapp
13 companies43Sub2Tech
12 companies44Raaft
11 companies45Acquia Customer Data Platform
10 companies46Zeotap
9 companies47Totango
7 companies48EnkodMarketing automation
6 companies49inSided
6 companies50Leadspace
6 companies51Cooladata
5 companies52Hull
4 companies53Datatrics
4 companies54Pinpoll
3 companies55Antsomi CDP 365
2 companies56FirstHive
2 companies57CleverData
1 companiesFrequently Asked Questions
What is the most popular Customer data platform tool?+
Segment is the most popular Customer data platform tool with 9,407 companies using it.
How many Customer data platform tools exist?+
We track 57 Customer data platform technologies in our database.
What companies use Customer data platform tools?+
Customer data platform tools are used across 28,360 website deployments by companies in every major industry.
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Browse DatasetsData last updated: July 2026