gen:m

gen:m is a sports tech startup focused on providing accessible and affordable sport psychology and mental training services to athletes of all levels. Our mission is to make sport psychology accessible to every athlete, regardless of their skill level or resources. Our platform offers coaching as a service for sports clubs, federations, and individual athletes. Sports clubs and federations can subscribe to our service, guaranteeing a certain amount of coaching hours per month for their athletes. Individual athletes can book appointments with vetted and accredited sport psychologists on an hourly basis. We believe that mental health is just as important as physical health in sports. Our platform is designed to help athletes develop a positive mindset, manage stress and anxiety, and perform at their best, both on and off the field.

Data last updated: June 2026