Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.

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Companies

1,235,698

Top Country

US

Top Industry

Consulting

Adoption Insights

Google Tag Manager is used by 1,235,698 companies in our database, representing approximately 41.72% of all tracked websites. The most common industry using Google Tag Manager is Consulting, and adoption is strongest in US.

Top Countries Using Google Tag Manager

US618,429 companies
GB113,029 companies
CA57,610 companies
AU53,182 companies
TH40,054 companies
FR39,799 companies
DE39,489 companies
BR38,450 companies
IT35,015 companies
ES31,886 companies

Top Industries Using Google Tag Manager

Consulting66,989 companies
Advertising57,115 companies
Health Care55,855 companies
E-Commerce42,854 companies
Industrial28,604 companies
Automotive25,954 companies
Information Technology25,599 companies
Advice22,660 companies
Education22,621 companies
Commercial22,412 companies

Companies Using Google Tag Manager

CompanyDomain
CoreWeavecoreweave.com
ElevenLabselevenlabs.io
Polymarketpolymarket.com
General Catalystgeneralcatalyst.com
BitGobitgo.com
Harveyharvey.ai
Spring Healthspringhealth.com
Beast Industriesmrbeastjobs.com
Bullishbullish.com
ClickHouseclickhouse.com

How We Detect Google Tag Manager

The Web Radar detects Google Tag Manager by analyzing HTTP headers, JavaScript variables, HTML source code, cookies, and DNS records across 3M+ websites. Our detection engine uses over 10,000+ pattern rules to ensure accurate identification. Browse all technologies →

Frequently Asked Questions

What is Google Tag Manager?+

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.

How many companies use Google Tag Manager?+

1,235,698 companies in our database use Google Tag Manager, representing approximately 41.72% of all tracked websites.

What industries use Google Tag Manager the most?+

The top industries using Google Tag Manager are Consulting, Advertising, Health Care.

What countries use Google Tag Manager the most?+

The top countries using Google Tag Manager are US, GB, CA.

Is Google Tag Manager popular?+

Google Tag Manager is used by 1,235,698 companies, making it one of the most widely adopted Tag managers technology based on adoption across our tracked websites.

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Data last updated: June 2026