Comparison

Web Radar vs HG Insights

Enterprise technographics + IT spend intelligence, built for Fortune 500 GTM teams.

Skip the HG Insights subscription. Get a one-shot CSV with the exact list you need.

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  • 3M+ companies tracked

Verdict

HG is the enterprise dinosaur: unmatched IT spend intelligence, priced for a 20-seat enterprise GTM team. Overkill for everyone else.

HG Insights

Enterprise (est. $15k–$100k+/year)

Annual contracts, mandatory sales cycle

The Web Radar

$29 – $999once

No subscription, no renewal

Save vs subscription

$1k+/yr

After year 1 vs HG Insights

At a glance

FeatureWeb RadarHG Insights
PricingFrom $29 per datasetEnterprise (est. $15k–$100k+/year)
BillingOne-shot purchase, no subscriptionAnnual contracts, mandatory sales cycle
Coverage3M+ companies, 3,000+ technologies9M+ companies, deep enterprise IT coverage
Update frequencyRolling crawl, fresh data per datasetMonthly, enriched with IT spend data
API accessREST API (paid tiers)Included in enterprise tier
Data exportCSV + JSON per datasetFull CRM sync included
Bulk lookupUnlimited via dataset purchaseUnlimited within contract
Free tierFree domain lookup, no signupNone, demo on request

Where HG Insights wins

  • ✓IT spend estimates per company (unique data)
  • ✓Deep Fortune 500 / enterprise coverage
  • ✓Full CRM integration + intent signals

Where HG Insights falls short

  • !Five-figure annual minimum
  • !Mandatory sales cycle to even see pricing
  • !Overkill for SMB-focused outbound

Best for

Enterprise ABM teams selling to the Fortune 1000 with a real budget.

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Frequently asked questions

Does Web Radar track IT spend?

No, that's HG's unique moat. We focus on tech stack detection and company metadata.

Can Web Radar replace HG for SMB outbound?

For most SMB-focused teams, yes. You get the tech signal at 1–5% of the cost. If you need IT spend buckets for enterprise scoring, stick with HG.

Is the company data as rich as HG?

Core firmographics (industry, country, size): yes. Deep enterprise hierarchy and IT budgets: no.

Can I start with Web Radar and graduate to HG later?

That's the common path. Web Radar proves the motion, HG scales it when the budget materializes.