POPSUGAR

POPSUGAR is a global women’s lifestyle brand that offers updates, trends, and tips in entertainment, fashion, parenting, fitness, and shopping categories. It also offers original video content series, live event coverage, shopping experiences, and one-on-one celebrity and expert interviews targeting women aged 18 to 40. POPSUGAR enables brands to reach their consumers by creating branded content, custom solutions, and content in various formats, including display, video, mobile, and offline experiences. POPSUGAR was launched by Andy Moss, Jason Rhee, Arthur Cinader, Krista Moatz, Lisa Sugar, and Brian Sugar in April 2006 and is based in San Francisco, California. It is funded by [Sequoia Capital](https://www.crunchbase.com/organization/sequoia-capital) and [Institutional Venture Partners](https://www.crunchbase.com/organization/institutional-venture-partners), and has offices in Chicago, London, Los Angeles, New York, and San Francisco.

Domain

popsugar.com

Industry

Content

Employees

251-500

Last Funding

$15.0M

Founded

2006

Frequently Asked Questions

What technologies does POPSUGAR use?+

POPSUGAR uses 19 technologies including Amazon Advertising, Google Analytics, Google Analytics Enhanced eCommerce.

What industry is POPSUGAR in?+

POPSUGAR operates in the Content industry.

Where is POPSUGAR based?+

POPSUGAR is headquartered in United States.

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Data last updated: June 2026