Primary

Primary makes clothes for kids and builds a better experience for busy parents to shop for them. It aims to be the most inclusive kid's clothing brand, offering high-quality essentials at affordable prices. Rather than chasing the trend, Primary offers thoughtfully designed clothing without logos, slogans, or sequins. They take a gender-neutral approach, with a broad range of colors available for babies and kids 0-12, without prescribing what is for girls or boys. It was founded in 2015 and is headquartered in New York, New York.

Domain

primary.com

Industry

Children

Employees

101-250

Last Funding

$2.3M

Founded

2015

Frequently Asked Questions

What technologies does Primary use?+

Primary uses 33 technologies including AWIN, Attentive, Facebook Pixel.

What industry is Primary in?+

Primary operates in the Children industry.

Where is Primary based?+

Primary is headquartered in United States.

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Data last updated: June 2026