Snowplow

Snowplow is the global leader in customer data infrastructure (CDI) for AI, enabling every organization to own and unlock the value of its customer behavioral data to fuel AI-driven marketing, digital products and services, customer experiences, and fraud mitigation. Industry leaders like Burberry, Strava, Samsung, Auto Trader, and DPG Media use Snowplow to collect, manage, and operationalize real-time, structured and unstructured behavioral data governed in their cloud data platform. Thousands of companies worldwide rely on Snowplow to generate AI-ready data to uncover deeper customer journey insights, predict customer behaviors, personalize customer experiences in real time, and detect fraud.

Domain

snowplow.io

Industry

Analytics

Employees

101-250

Founded

2012

Frequently Asked Questions

What technologies does Snowplow use?+

Snowplow uses 23 technologies including Google Analytics, Google Font API, Google Tag Manager.

What industry is Snowplow in?+

Snowplow operates in the Analytics industry.

Where is Snowplow based?+

Snowplow is headquartered in United Kingdom.

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Data last updated: June 2026