Xpln.ai

Xpln.ai develops advertising measurement solutions that focus on user attention rather than traditional metrics like impressions or viewability. Its platform analyzes numerous variables, including ad position, surface area, page context, and traffic source, to assess and forecast attention impact. By integrating eye-tracking panel data with machine learning, it provides real-time estimates of user attention, offering insights into how ads are perceived across various media channels. This approach enables advertisers to predict ad performance more accurately, aligning with specific media goals across different stages of the marketing funnel. The company's technology operates without relying on cookies, addressing privacy concerns in digital marketing. Its solutions are utilized by advertisers, agencies, marketplaces, and publishers to optimize ad spend and enhance campaign effectiveness.

Domain

xpln.ai

Country

France

Industry

Advertising

Employees

1-10

Last Funding

$7.6M

Founded

2021