Betterment
Betterment is a smart automated investing service that provides optimized investment returns for individual, IRA, ROTH IRA, and rollover 401(k) accounts. Its technology enables users to manage their investments in a customized, diversified portfolio. Charging a management fee of 0.25%, the company enables users to access, view, share, and review their portfolio’s activities as well as deposit and withdraw money from anywhere, anytime. Betterments products also include Tax Loss Harvesting, a program that works to offset taxes on both gains and income; and RetireGuide, a series of online surveys to enable users to determine the success of their long-term financial goals.
Domain
betterment.com
Country
United StatesIndustry
FinanceEmployees
501-1000
Last Funding
$100.0M
Founded
2008
Tech Stack (37 technologies)
Frequently Asked Questions
What technologies does Betterment use?+
Betterment uses 37 technologies including AdRoll, Facebook Pixel, Google Analytics.
What industry is Betterment in?+
Betterment operates in the Finance industry.
Where is Betterment based?+
Betterment is headquartered in United States.
Explore More
Need this data at scale?
Get ready-to-use datasets: companies, technologies, and tech adoption signals across 3M+ websites.
Browse DatasetsData last updated: June 2026