Blue Horse Group

Blue Horse Group is the leading equestrian e-commerce player in France, with brands such as Cheval Energy, Pony Power and Appalooza : - Cheval Energy (cheval-energy.com) is the French leader in online sales of food supplements and horse care products - Pony Power (pony-power.com), the only online one-stop-shop for the younger audience with a passion for ponies - Appalooza (appalooza.com), the international version of Cheval Energy

Domain

cheval-energy.com

Country

France

Industry

E-Commerce

Employees

11-50

Founded

2012

Frequently Asked Questions

What technologies does Blue Horse Group use?+

Blue Horse Group uses 20 technologies including Google Tag Manager, Microsoft Advertising, Beyable.

What industry is Blue Horse Group in?+

Blue Horse Group operates in the E-Commerce industry.

Where is Blue Horse Group based?+

Blue Horse Group is headquartered in France.

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Data last updated: June 2026