Function of Beauty

Function of Beauty offers personalized hair care products tailored to its customers' specific hair profile and goals. It enables users to create shampoos, conditioners, and styling products based on their individual hair type, hair goals, and aesthetic preferences (including color + fragrance). It uses ingredients that are free of sulfates, parabens, phthalates, or any other potentially harmful toxins or ingredients in their formulas. The New York, New York-based company was founded in 2015 by Hien Nguyen, Joshua Maciejewski, and Zahir Dossa.

Tech Stack (36 technologies)

Analytics

Google AnalyticsFacebook PixelMicrosoft ClarityTikTok PixelVWOv1

Reviews

Klaviyo ReviewsBazaarvoice ReviewsYotpo Reviews

Personalization

AttentiveCross Sell

A/B Testing

VWOv1Yottaa

Marketing automation

Klaviyo

Issue trackers

Sentry

Web frameworks

Ruby on Rails

JavaScript libraries

core-jsv3.37.0Hammer.jslit-htmlv2.8.0Glider.jsUnderscore.js

Tag managers

Google Tag ManagerYottaa

JavaScript frameworks

Backbone.jsv1.4.0Vue.js

Performance

YottaaPriority Hints

Cookie compliance

Osano

CDN

Cloudflare

Payment processors

RechargeShop PayVenmo

Ecommerce

Shopifyv2934Cart Functionality

Shopify apps

SecomappBogos

Miscellaneous

HTTP/3v3Open Graph

RUM

New Relic

Security

H

HSTS

Data last updated: June 2026