GOOD GOOD

GOOD GOOD was born in Reykjavik, Iceland as a natural sweetener company in 2015. We set sail for foreign markets with our Jam line in 2017. Today we are present in 36 countries, available online, and in store at over 10,000+ locations. We are the fasted growing jam brand in the US(1)(2), and scaling our product line in adjacent categories. Our focus since the beginning has been to transcend modern food culture - free from added sugar. Every GOOD GOOD product exists to inspire and empower. As a premium food brand, we innovate products that comprise high quality natural ingredients. Our goal is to provide an experience that tastes good and is good for you. We promise healthful deliciousness, free from added sugar and artificial ingredients

Domain

goodgoodbrand.com

Country

IC

Employees

11-50

Last Funding

$20.0M

Founded

2013

Frequently Asked Questions

What technologies does GOOD GOOD use?+

GOOD GOOD uses 22 technologies including Google Analytics, Google Tag Manager, HubSpot.

What industry is GOOD GOOD in?+

GOOD GOOD operates in the Food and Beverage industry.

Where is GOOD GOOD based?+

GOOD GOOD is headquartered in IC.

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Data last updated: June 2026