SmartAsset

SmartAsset is an online destination for consumer-focused financial information and advice that powers SmartAdvisor, a national marketplace connecting consumers to financial advisors. Reaching approximately 75 million people each month (as of Sept. 2021) through its educational content and personalized calculators and tools, SmartAsset’s mission is to help people make smart financial decisions. Ranked on the Inc. 5000 list of fastest-growing private companies in 2021, SmartAsset recently closed a $110 million Series D round, valuing the company at over $1 billion. SmartAsset was also named to Y Combinator’s list of Top 100 Companies of all time, 2021 Best Financial Planning Technology Company in New York by Wealth & Finance International, and Forbes’ list of America’s Best Startup Employers in 2020.

Domain

smartasset.com

Industry

Finance

Employees

251-500

Founded

2011

Frequently Asked Questions

What technologies does SmartAsset use?+

SmartAsset uses 40 technologies including Microsoft Advertising, Optimizely, Twitter Ads.

What industry is SmartAsset in?+

SmartAsset operates in the Finance industry.

Where is SmartAsset based?+

SmartAsset is headquartered in United States.

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Data last updated: June 2026