Smarter
Smarter designs, develops and sells connected kitchen products that bridge the gap between the traditional and smart kitchen. Smarter has swiftly become one of the UK’s fastest growing connected home companies, pioneering the emerging ‘connected kitchen’ lifestyle, creating innovative products that can enhance their everyday lives. The award-winning London-based company first came to prominence in 2013, with the successful launch of the first ever WIFI-enabled iKettle, going on to become a best-seller. The idea of connected kitchen products was first identified by Young Entrepreneur of the Year and Smarter CEO Christian Lane. Smarter’s latest ground-breaking range of products including iKettle (3rd Gen), Smarter Coffee (2nd Gen) and FridgeCam, the world’s first wireless fridge camera, are at the forefront of delivering solutions that can save money, time, energy and food waste in their everyday lives. Smarter’s range are some of the most unique products that are now sold in over 3000 stores across the UK, Europe and North America with the retail partners including Curry’s, Amazon and Best Buy.
Domain
smarter.am
Country
United KingdomIndustry
Consumer ElectronicsEmployees
11-50
Last Funding
$3.3M
Founded
2012
Tech Stack (38 technologies)
Frequently Asked Questions
What technologies does Smarter use?+
Smarter uses 38 technologies including Facebook Pixel, Flickity, Google Analytics.
What industry is Smarter in?+
Smarter operates in the Consumer Electronics industry.
Where is Smarter based?+
Smarter is headquartered in United Kingdom.
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Browse DatasetsData last updated: June 2026