True.

True invests in consumer businesses that are changing the way people live through its funds dedicated to investing in innovators and those who are reimagining their industries. Investing up to £100 million, through its private equity fund — is only one part of what True does for its partners. True is a value-add investor that nurtures brands supporting them with everything from access to emerging technologies, to extraordinary collaboration opportunities from across True's community. True also invests between £100k and £5m in digital-first, breakout brands that represent the future of consumer behaviour when they’re at pre-seed to Series A stage. We also invest in the retail and consumer technologies which will enable consumer progress — and disrupt the way business has been done to date.

Domain

true.global

Industry

Finance

Employees

11-50

Last Funding

$8.7M

Founded

2012

Frequently Asked Questions

What technologies does True. use?+

True. uses 16 technologies including Google Analytics, Google Tag Manager, jsDelivr.

What industry is True. in?+

True. operates in the Finance industry.

Where is True. based?+

True. is headquartered in United Kingdom.

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Data last updated: June 2026