True.
True invests in consumer businesses that are changing the way people live through its funds dedicated to investing in innovators and those who are reimagining their industries. Investing up to £100 million, through its private equity fund — is only one part of what True does for its partners. True is a value-add investor that nurtures brands supporting them with everything from access to emerging technologies, to extraordinary collaboration opportunities from across True's community. True also invests between £100k and £5m in digital-first, breakout brands that represent the future of consumer behaviour when they’re at pre-seed to Series A stage. We also invest in the retail and consumer technologies which will enable consumer progress — and disrupt the way business has been done to date.
Tech Stack (16 technologies)
Frequently Asked Questions
What technologies does True. use?+
True. uses 16 technologies including Google Analytics, Google Tag Manager, jsDelivr.
What industry is True. in?+
True. operates in the Finance industry.
Where is True. based?+
True. is headquartered in United Kingdom.
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Browse DatasetsData last updated: June 2026