WayBetter

WayBetter is a behavior change company going after the fragmented $78B weight-loss space, which is fraught with ineffective solutions. Our novel solution is a mix of gamification, social support, and financial incentives. It works! We’ve had 1.2M users and sky-high efficacy and engagement: players lose 12% of their weight in six months and take 47% more steps a day. Bootstrapped to 50 employees with $7.5M from angels. Founder dropped out of HBS to launch his first startup which he sold for $33M.

Domain

waybetter.app

Industry

Gamification

Employees

11-50

Founded

2010

Frequently Asked Questions

What technologies does WayBetter use?+

WayBetter uses 20 technologies including AWIN, Apple Sign-in, Branch.

What industry is WayBetter in?+

WayBetter operates in the Gamification industry.

Where is WayBetter based?+

WayBetter is headquartered in United States.

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Data last updated: June 2026