Unbiased

Unbiased is an AI-enabled financial advice platform, empowering people to make confident financial decisions and delivering unrivalled growth for advice firms. With the greatest wealth transfer in history now underway, Unbiased connects people to trusted advice across pensions and retirement, inheritance planning, mortgages, accountancy, and more. The Unbiased platform applies advanced models trained on a rich dataset of user activity to intelligently match individuals with qualified advisers, providing the easiest and most reliable way to access financial expertise. Since 2010, Unbiased has generated over $100 billion in AUM opportunities for financial advisers, with 65% of prospects new to advice. Reaching more than 10 million consumers annually, it is the leading source of client demand in the industry

Domain

unbiased.co.uk

Industry

B2B

Employees

101-250

Last Funding

$6.7M

Founded

2009

Frequently Asked Questions

What technologies does Unbiased use?+

Unbiased uses 22 technologies including CookieFirst, Google Analytics, Google Tag Manager.

What industry is Unbiased in?+

Unbiased operates in the B2B industry.

Where is Unbiased based?+

Unbiased is headquartered in United Kingdom.

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Data last updated: June 2026